Hello and thank you for stopping by. Let’s start this with a question…
How are you reaching your ideal clients?
You’ve carefully assembled your offer. Learned about the value of having more ideal clients. But how do you present that offer in a context to get their attention and position the value of your offer?
Standing out from the pack isn’t easy. It can feel like a big risk to be a Maverick, but doing so strategically can have wonderful benefits that position you as a leader in new or emerging markets. Even better is that it isn’t as risky as you might think.
Your best clients demand more, and training new staff to meet new or emerging needs is easier said than done. What if you could have a “PR Plug-in” to bridge the gap? Putting your promotional campaign into the right context makes all the difference. You can blend in with the others screaming for attention or you can step out from the pack to position yourself as one to be heard…an innovator…even a hero or heroine.
Imagine being your customers’ hero.
When people think of innovation, dealing with new technology and how to effectively use it can seem overwhelming.
But it doesn’t have to be.
How new media can better serve you
Even as technology changes media placement will remain a key part of a positioning strategy. “PR Plug-in” as a PREMIUM podcast production and placement service is ideal for those wanting to connect with that segment that holds 79% of financial assets – mature women (according to MediaTrends).
A recent survey by she-economy reported that 91% of women don’t feel advertisers understand them. Disturbing considering that women make 85% of brand purchasing decisions, influence more than 80% of all purchases, start 70% of new businesses. If you serve mature women, eco-luxury or sustainability markets, then typical advertising approaches may not your best option.
BENEFITS of putting your marketing into a Maverick Context:
As magazine publishing is going green, there are new opportunities to serve emerging and growing audiences. Context is one such eco-luxury lifestyle and sustainable business magazine helping to define new terrain.
In the first month after its release Context magazine got 16,545 unique page views and 1,169 unique readers. Selected features from the magazine are directly linked from the magazine blog to drive traffic to specific content, this is part of the unique page view count.
Advertising or sponsorship space in Context magazine can help you:
• Demonstrate how to be the change you want to see in the world by clarifying how to connect larger personal vision to brand marketing and social media activities,
• Easily harness the potential of new media and add more value to your current PR or marketing campaign
• Use the power of Context to distinguish your services/products from the pack
• More easily create a customized action plan for getting more in less time without increasing demands on your time and attention.
Say YES to also get these benefits:
• Reduce customer acquisition costs in comparison with more traditional advertising
• Make more money
• Attracting more ideal customers
• Keeping more ideal customers
• Getting more value from your marketing/branding investments
Reaching the right audience is generally hit or miss, because it has been an attracting eyeballs game based on traditional advertising – today you can use authenticity to attract and engage attention to reduce the long term costs of increasing sales and customer retention.
What are you doing now to retain or attract your ideal clients?
Putting new content into the Context of building brand value and increasing sales can seem overwhelming. You need smooth integration of new media to stand out in this competitive market place, especially now that social media has become a dominate force.
PR Plug-in as a service
Not Your Typical Podcast Production Services
If you are ready to experience more success, make a positive difference and make more money…
There’s a lot of talk about attracting more ideal clients, but we help you connect with them on their terms. Once you’ve put your offer together you need the right Context for connecting with your ideal customers to advance meaningful relationships, if customer retention is a priority in your business.
Benefits
1) Increasing attention from ideal clients even if you don’t know where to find them
2) Advance relationships with new or existing customers without having to create more work for you or your staff
3) Use of inspired approaches to stand out from the pack without feeling overwhelmed
4) Increase the value of the marketing and branding strategy clients to invest in implementing
5) Avoid being overwhelmed by social media by using more efficient internet marketing approaches without the hassle of mastering new technology
6) Keeping more of the ideal clients your attract
7) Become part of innovation instead of just being pushed around by it
Are you ready to start now to advance relationships with your ideal market segment?
Click here to learn more about PLATINUM Premium Service options and contact us with any questions.
For Would-Be Innovators of any age
If you provide coaching or consulting services advising your clients on building their business around ideal client bases, then a collaboration may be in order. After you prep them to serve ideal clients, we can help them reach and advance relationships with that ideal market segment.
Claim your scholarship for the Maverick Mastery Introduction eCourse, qualify for PREMIUM Services for you or your clients, the opportunity to get a Maverick Hero Blueprint Session with Roadmap, other enVision Solutions Premium Offers, Join my Collaboration Circle and more.
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